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Hafeez Jewellery, A Meeting Point of Elegance and Tradition

In the world of luxury jewellery, Hafeez Jewellery stands out for its timeless elegance and nuanced cultural fusion. Inspired by the rich and varied heritage and traditions of South Asia, the Middle East and the Mediterranean, this London-based fine jewellery brand has carved a niche for itself with its superb designs and exquisite craftsmanship.

The Story

At the heart of Hafeez Jewellery lies the captivating story of its founders, Sherin and Omar, who first met in Amman, Jordan in 2016 and built a life together. Over the years they travelled the globe, imbibing the varied cultures and traditions of the places they visited. In the process, they discovered their similar and mutual appreciation of fine art, artistry, craftsmanship and history.

Cultural Influences, Modern Interpretation

By distilling their common interests into one artistic vision, they founded Hafeez Jewellery in 2022. Sherin, with her Jordanian and Italian roots and Omar with his Pakistani and French heritage, brought together the best of both worlds to their fine jewellery brand.

From the vibrant colours and prints of South Asian fabrics to the unmistakably bright and intricate geometric patterns of Arabic architecture, Hafeez Jewellery is meticulously curated to capture the essence of their cultural traditions and translate them into modern and very wearable fine jewellery.

Excellence in Craftsmanship

The essence of Hafeez Jewellery lies in its commitment to excellence. This is not only seen in the brand’s delicate jewellery designs, but it is also evident in the meticulous craftsmanship of its jewellery pieces.

Every piece at Hafeez Jewellery is crafted with precision and care by jewellery artisans who have perfected their craft over decades. From multi-stone necklaces to fringe hoop earrings, each piece is carefully created, ensuring an allure and charm that is both contemporary and timeless.

Exceptional Jewellery Materials

The one feature of jewellery creation that Sherin and Omar have never compromised on is the quality of jewellery and gem materials used in their pieces. All Hafeez Jewellery pieces are crafted in 18K yellow gold. This is because 18K yellow gold is a durable precious metal and perfect for crafting the intricate and finely detailed designs of their pieces. In addition, each piece bears the London Assay Office hallmark, ensuring the purity and fineness of the precious metal.

The brand favours both precious and semi-precious coloured gemstones in its jewellery collections. However, the one thread running through its gemstone collection concerns quality. Only top-quality coloured gems, hand-selected for their colour and saturation are set in the brand’s jewellery pieces.

As far as diamonds are concerned, from the smallest melee to the largest solitaire, each stone comes from ethical sources, backed by the Kimberley Process. As a brand, Hafeez Jewellery supports sustainable and responsible practices throughout its supply chain.

Bespoke Creations

With bespoke offerings that cater to individual tastes, Hafeez Jewellery also offers truly one-of-a-kind creations to its clients. Whether it is a custom engagement ring brimming with meaning or a dazzling pair of earrings for a special occasion, the brand works closely with its clients to create jewellery pieces that will not only be enjoyed today but will be cherished for generations to come.

Hafeez Jewellery

In a world where jewellery trends change with the weather, Hafeez Jewellery offers fine jewellery that is timeless and beautiful. Each piece at Hafeez Jewellery is a jewelled testament to the enduring legacy of their cultural heritage and a celebration of its uniqueness in modern jewellery.

Author: Reema Farooqui

Instagram: @Thecultureofpearls


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