A choker from Chopard's Red Carpet Collection composed of pink sapphire beads and a floral motif
#CannesFilmFestival has started its 75th annual celebration and that means international film stars, models and film industry executives from around the world will be walking on the red carpet wearing dazzling jewellers from the jewellery Maisons at Cannes Film Festival. The event lasts from May 17 to 28.
This year has been special for the #Cannes and #Chopard. Cannes is the prestigious film festival not only celebrating its 75th anniversary but as well as its 25-year partnership with Chopard. As a long-standing tradition, the Swiss luxury jewellery brand also introduced its new, legendary worlds and scenes of the film inspired high jewellery creations to its Red Carpet Collection. Co-president, and artistic director of Chopard, Caroline Scheufele recently announced the theme for this year's high jewellery collection to the cherished Red Carpet Collection that have made an impression on her life. "Chopard Loves Cinema"- Red Carpet Collection takes inspiration from cinema itself as well as films new and old that have made a lasting impact. Scheufele designed and Chopard artisans produced 75 one-of-a-kind high jewels incited by the cinema from its early black and white charms to its bewildering modern up-to-date colours. In the same way, Chopard will produce one jewel each year for the festival.
CHOPARD LOVES CINEMA’ RED CARPET COLLECTION
The opening of the collection was presented with a standout brooch in the shape of a rose encrusted with pave diamonds on a black stem and leaves. The black and white jewel was inspired by Charlie Chaplin's first sound film, City Lights, which Scheufele described as a “pivotal moment in cinema” and its a testimony of love and a prove of singular elegance on men and women alike
A ROSE IN THE BUTTONHOLE
Adding to the excitement, to mark this milestone in both the Cannes Film Festival and Chopard's history, there were another special editon of iconic #PalmedOrtrophy, the most respected award reserved for the best film. Studded on two of the small leaves with #diamonds, 75 symbolising the Festival's jubilee and 25 diamonds on another leave to immortalise the quarter century of the partnership with Chopard, the fairmined-certified #18k yellow #gold Palme on a stunning base of #rosequarts together symbolised the double celebration and represented the beauty and love of cinema that underpins the annual occasion.
"In 25 years, I've been privileged to witness special moments in the world of cinema and a lot of emotions. Since 2014, we have also used this symbol of the festival, the Palme d'Or, to draw the world's attention to the theme of ethics and environmental responsibility. Our workshops have made the award the first ethical film trophy, crafted from Fairmined-certified gold," says Scheufele.
Chopard presents a special edition of the Palme d'Or trophy
