Anne Baker Jewellery: Modernising the Pearl narratives.

The portrait of Anne Baker

The founder of the namesake New York City jewellery brand and designer of Anne Baker Collection on fashion, beauty and jewellery. Comfort while wearing a jewel and a sense of style are the two best qualities that determine Anne Baker jewellery. This relatively new brand was launched in 2019 by a woman with impeccable taste - Anne Baker. In a modern take on classic pearls, Anne Baker is combining these treasures of the sea with coloured gemstones for a look with a contemporary punch that is a fresh and very wearable fine jewellery collection custom-designed, hand-crafted and produced in New York City. To me, Anne Baker jewellery is a name synonymous with femininity, creativity and timelessness.

Pearls have always had this image problem that they are for a more mature audience and that the pearl's overall look is conservative and outdated. That is no longer the case with Anne Baker. This is part of the Anne Baker brand initiative to further widen its reach in the pearl segment, specifically by striking a chord with younger, fashion-savvy women who are looking for versatile pieces that can be worn every day and during evening events.

The Hearts Collection, fine Tourmalines surrounded by Rubies, Anne Baker. The Hearts can be worn as a single pendant with enhance attached on a chain or pearl strand

Pearls are always right. There is no outfit they do not match, instead Pearls upgrade every look. Just like a pair of high heels, pearls add class to even the simplest jeans and T-shirt look. This is exactly the concept behind Anne Baker collection to win over new audiences through chic, contemporary designs and modern influences that bolster her fine jewellery appeal among wider segments of the market.