Bulgari Unveils Magnifica Collection in Milan

Roman jewellery house Bulgari presented in Milan its collection of High Jewelry and high-end watches. This is not just another collection but the most important one of this Maison, reaching new frontiers of visionary creativity and mastery.

The CEO of Bulgari, Jean-Christophe Babin, chose Milan to give his message of hope and optimism to relaunch the Italian economy after the COVID-19 pandemic disaster. Many celebrities came to Milan for this incredible event including Chiara Ferragni, Bulgari’s global Ambassador; Serenay Sarikaya, the Turkish brand’s ambassador; Eva Herzigova, Lily Aldridge, Ester Exposito, Tina Kunakey, Alessandro Borghi, Jaime Llorente, Vittoria Puccini, Anna Cleveland and many others.

Magnifica means “magnificent” and indeed the collection features the rarest gems in the world and it is the most precious high jewellery collection that Bvlgari ever created.  Italian expertise made this dream come true: hundreds of thousands of hours of patient craftsmanship, an ultimate tribute to the beauty and Italian maestria, brought to life a 350 pieces extraordinary collection in the hundreds of millions of euros range. Bulgari was born in 1884. With 60 magnificent pieces and 122 unveiled creations, Magnifica pays tribute to 137 years of expertise in creating jewellery that displays the rarest of stones.

The presentation in Milan debuted with a concert at the Alla Scala theatre on 3rd June at 19:00. The performance included the most famous romanzas of Giuseppe Verdi, Giacomo Puccini and Vincenzo Bellini under the conductorship of Pietro Mianiti, Chief Conductor of the Academy of the Teatro Alla Scala and Professor of Viola and conductor at the Conservatory of Music “Giuseppe Verdi” in Milan.

Inside the Dream, which premiered this week at the Toronto International Film Festival, is headlined by appearances by eight current “it” girls—actresses Zendaya, Priyanka Chopra Jonas, supermodel Lily Aldridge, fashion icon Chiara Ferragni and singer Lalisa—but the real star of the show is a 93.83-carat emerald in the Serpenti Hypnotic Emerald necklace. The film begins in Jaipur, where it follows Bulgari’s long-time creative director Lucia Silvestri as she visits gem dealers who greet her like an old family friend.

The film then follows the gem through production at Bulgari’s “jewellery laboratory” in Rome, where it is incorporated into a massive torchon-style necklace designed in a ribbon-style swirl set with diamonds and smaller emeralds. It culminates in a massive gem-set serpent head, whose mouth holds the heavyweight emerald. From there, the necklace finds its way to the neck of actress Zendaya, who wore it to last year’s Cannes International Film Festival. According to Bulgari CEO Jean-Christophe Babin the necklace, “stole the show from our main competitor, the sponsor of the festival [Cartier].” The necklace has since been sold for $3.5 million.

Zendaya Preps for the Cannes Red Carpet in Bulgari’s Necklace