Colour is an equalizing lens through which we experience our natural and digital realities and this is particularly true for Living Coral. With consumers craving human interaction and social connection, the humanising and heartening qualities displayed by the convivial PANTONE Living Coral hit a responsive chord. – Leatrice Eiseman. Executive Director of the Pantone Colour Institute.
Pantone Colour Institute announced 2019 is the year of PANTONE 16-1546 Living Coral. The colour Coral is so vibrant, yet euphonious, an animating and life-affirming hue with a golden hint that energizes and invigorates with a softer edge to provide comfort and buoyancy in our recurrently shifting environment. In this current, invasion of digital technology and social media increasingly succumbing into our daily life, the institute was seeking authenticity and immersive experience that enables connection and intimacy. PANTONE 16-1546 Living Coral welcomes to be engaging, sociable, spirited and encourages the essential need for optimism, joyful pursuits and embodies our desire for playful expression.
PANTONE 16-1546 Living Coral represents the fusion of modern life, it is the nurturing colour that seems to exist in our natural surroundings and presents an active presence within social media. PANTONE 16-1546 Living Coral secretes the desired, familiar, and energizing aspects of colour found in nature. In its glorious, yet unfortunately more mysterious, parade beneath the sea, this vivacious and enthusiastic colour hypnotises the eye and mind. Lying at the centre of our naturally vivid and chromatic ecosystem, PANTONE Living Coral is reminiscent of how coral reefs provide shelter to a diverse kaleidoscope of colour.
The influence of Pantone Colour of the Year has been being seen for the last 20 years in product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product, packaging, and graphic design.
Do we know how the decision of choosing The Colour of the year come about? The decision of selecting The Colour of the years comes after thorough and thoughtful consideration and trend analysis. Pantone’s colour experts at the Pantone Colour Institute examine the world looking for new colour influences in order to arrive at the selection each year. This can include the entertainment industry and films in production, travelling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, play styles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact colour, relevant social media platforms and even upcoming sporting events that capture worldwide attention.
Living Coral is included in today's world's most renowned jewellery brands using the stones in their work and they are marvellous. Coral jewellery has been found in ancient Egyptian and It was especially popular during the Victorian age. It came to my attention that many Italian jewellery houses use the Living Coral in their work. And, it makes me ask if this is because of the lifestyle that Italians have got or is that because Italians are better at anything they do. I do not have an answer :-). Please discover yourself below;