“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.” – Laurie Pressman, Vice President of the Pantone Color Institute.
According to the Pantone Colour Institute, this year is recognised 18-3838 Ultra Violet colour year, which means UltraViolet communicates originality, integrity, and visionary thinking that allows us to glimpse into the future. It predicts that the colour Violet provides a strategic direction to the world of trend and design. Pantone Colour Institute also encourages designers and brands to use the colour Violet, to inspire and influence. It encourages individuals around the world to become more fascinated with the colour and realise its ability to convey deep messages and meanings. As it happens there are so many brands that marrying the Colour Institute is forecasting global colour trends and advises companies to give value to the colour Ultra, Violet for the brand identity and the product development. Pantone Color Institute partners with global brands to leverage the power, psychology and emotion of colour in their design strategy.
So what do we know about this dramatically provocative, controversial, mystic and thoughtful purple shade, Pantone 18-3838? The complex and contemplative, Ultra Violet not only suggests the mysteries of the cosmos, but the intrigue of what expects ahead, and the findings beyond where we are now. The immense and immeasurable night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own. Ultra Violet, or Pantone 18-3838, is a complex, celestial shade of purple. Which turns toward the cooler end of the colour range. That calls to mind the incalculability of the galaxy, the power of spirituality, and inventive expression in all its forms. Pantone’s colour of the year, Ultra Violet, is intended to evoke originality and visionary thinking. Creative and imaginative, Ultra Violet lights the way to what is yet to come
Purple’s influence, Pantone.